TARGET CORPORATION EXPERIENCE
Pioneer who helped form the backbone aesthetic of Target Corporation's flagship RTW brand, ‘A New Day,’ infusing creative vision with an intimate understanding of the customer, grossing over $250M in sales annually in historically challenging categories.
Expertise in pants, shorts, skirts, jackets, tops and dresses with experience in wovens, knits and sweaters.
In addition to regular role, was asked to design two special collections simultaneously; a designer collaboration and contemporary athletic inspired RTW collection (shown below).
Design process- from trend to product.
